Sandy holds a B.Com from UNISA and an MBA from University of Southern Queensland in Australia. Her career began in Coopers & Lybrand where she spent 8 years and held the role of Senior Consultant when she left. For five years she was instrumental in the development and launch of the Bond Market Exchange. In 2004 she co-founded a consultancy that provided Business Analysis skills to financial services and similar organizations. During this time she supplied IT Management services to RCI Southern Africa and was then invited to join the board as IT Director and then Director for Corporate Services. In 2004 Sandy left RCI to join Discovery Health as head of their internet division for the entire group. After 2 years she moved to a new division within Discovery, a joint venture between Discovery Health in SA and Prudential LLC in the UK in the role of Executive Programme Manager responsible for the delivery of strategic projects. During this time the company grew from a start up to a turn-over in excess of R1 billion per annum. After leaving Discovery, Sandy provided consulting services to large financial services organizations helping them develop their customer centric and social media strategies. Her passion for strategy development and delivery has led her to True North Strategy, where she is a co-founder and director.